9. Phony World Music name meaning “the peasants” (they are from Cardiff, Wales)
8. Song title: “”This Is How You Spell ‘Hahaha, We Destroyed the Hopes and Dreams of a Generation of Faux-Romantics'”
7. Do justice to illustrious lineage of UK art-school punks (Mekons, Joy Division, Buzzcocks, Art Brut)
6. Simultaneously sound totally sarcastic and totally earnest (“I spent the last seven years perched on the edge of my bed/ Scratching ‘I am incredibly sincere’ into my forearm”)
5. Cover one of my favorite Pavement songs (“Frontwards”), which sounds like a terrible idea, I realize
4. Super-catchy sing-along guitar pop bubbling up with weird musical ideas (glockenspiels, etc.) that occasionally make the songs sound like U.K. holiday-season radio novelty singles
3. Video featuring rainbows, feathers, kittens, and a unicorn
2. Could not be more cute but somehow not twee; acknowledge sexuality, the economy, adult reality generally
1. Great nerd boy/cute girl dynamics (“Four sweaty boys with guitars tell me NOTHING about my life”)
The album on Emusic
Ivan Kreilkamp 
10 They sound exactly like another band I love, and one which doesn’t get enough attention, Comet Gain… Thanx for the rec, I’m enjoying them, but their resemblance to CG is… striking.
Although from my recollections of CG, they are a somewhat depressive/melancholy group, and one of the things I like about Los Campesinos is their ridiculous enthusiasm. Kind of like the Art Brut sentiments, “we formed a band! Look at us, we formed a band!”